Canon has announced its first "mirrorless" compact camera to work with a range of interchangeable lenses.
The device offers users image quality and a degree of control over their pictures previously restricted to bulkier models.
It marks the last of the big camera makers to offer such a device - Nikon, Sony, Panasonic, Fujifilm and Olympus already sell competing kits.
Canon's move should bolster one of the fastest growing segments of the market.
The firm said that it planned to manufacture 100,000 EOS M cameras a month and would put the equipment on sale from mid-September.
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